How to Tell if Your Dental Marketing is Working
One of the biggest complaints dentists have about dental marketing agencies is that they have no idea if the money they’re putting into the campaigns is yielding their desired results. If part of your dental marketing strategy isn’t working, why keep funneling your hard-earned dollars into that outlet? At Patient Prospectors, we provide our clients with tangible tracking results so they can see their return on investment (ROI). If you aren’t seeing results with your dental marketing strategy, or if you aren’t sure how to track your results, contact Patient Prospectors at 877-925-8007. We will give you all the tools you need to track the success of your marketing campaigns.
3 Ways to Tell Your Dental Marketing is (or isn’t) Working
Bringing new patients in the door is the primary goal of your marketing strategies, especially for a new dental practice. You should have a realistic monthly goal for the number of new patients you want to see each month. If you fall short of this goal, you may need to make adjustments to your marketing. If you achieve or surpass this goal, you’ll know your strategy is working.
2. Track Your Website Visits and Clicks Every Month
If you have a dental website (you should!), there are various tools that will allow you to view the number of prospective patients visiting your website each month. In addition, you can see the referral source, or where those visitors are coming from. Common sources include Google searches and Facebook. This will clue you in as to whether or not your Facebook ads and other campaigns are working.
3. Track Phone Calls that Lead to Patient Conversion
After looking at your website, potential patients may call your office with questions. Your staff must know how to answer those questions, giving these callers the information they need and want to hear before making an appointment. Train your staff on how to answer questions and guide potential patients to schedule an office visit. Then, track the number of potential patients who called versus the number who schedule and keep their appointments.
How Patient Prospectors Can Help
Patient Prospectors wants to help you grow your practice. We offer customized marketing strategies to meet your individual needs and to target the appropriate demographics. Not only will you get marketing strategies that work, but we will provide you with all the tracking information needed to see the results for yourself. If you ever feel that some aspect of your dental marketing strategy isn’t working to it’s fullest potential, we can make adjustments so your hard-earned marketing dollars are never going to waste.
Contact Patient Prospectors for All Your Dental Marketing Needs
At Patient Prospectors, we offer a wide range of marketing services specifically designed for dentists. Whether you need help (re)designing your website or you want to focus on marketing on social media, we can help. We also specialize in email marketing and helping dentists build a desirable online reputation that speaks for itself. Contact Patient Prospectors at 877-925-8007 to learn how we can help you plan and implement a successful dental marketing strategy.