Why It’s Important to Have Great Content on Your Dental Website
After you’ve worked hard to create an aesthetically pleasing website with plenty of information about your dental practice, you may wonder why it’s important to have interesting and original content. Google is the most used search engine around the world and is a great resource for online marketing for dentists. There are specific qualities that Google looks for when determining a ranking for certain searched words. For example, if you simply search “dentist + city, state”, Google will pull up thousands of results. In order to fall on the first page, or even in the first few spots, it’s important to have original content on your website so that your practice appears more relevant. Dental marketing experts Patient Prospectors can help you get noticed by Google by increasing your search engine optimization (SEO).
SEO on Google
When ranking search results, Google looks for specific keywords, meta descriptions, and original content. Some website hosts have a library of content you can pull articles from to insert into the pages on your website. However, it’s imperative that you use original content instead of stock articles because Google likes articles that don’t have duplicated content. If you don’t have the time or skills to write interesting original content, our dental marketing experts as Patient Prospectors can do this for you. We strive to provide informative content that appeals to readers and will enhance your SEO.
If you decide to write your own content, you’ll need to write at least 650 words per page. A key aspect of Google rankings is how long the original content runs. The longer the content, the better your SEO will appear on Google. To ensure your content is, in fact, original, you can run it through websites that scan for plagiarism, such as Copyscape or PlagScan. These websites will search the web for anything that matches your content and will highlight the portions that already appear on other sites.
The Importance of Blogging
Adding a blogs section to your website will increase your SEO. Relevant, updated information attracts Google and will improve your position in the results pages when certain phrases are searched. Blogging is fairly easy, but it can be challenging to come up with relevant, original topics. It can also be a challenge to keep up with regular posting, long term. To improve online marketing for dentists, we will write and post weekly blogs for your dental practice. Our dental marketing experts at Patient Prospectors are creative content specialists who focus solely on creating original copy to reach potential patients.
Blog topics can cover anything you want, but it’s important to make them interesting for readers. You’ll want to draw your readers in with informative content, but you don’t want to bore or confuse them with information they can find elsewhere. Well-written blogs on stimulating topics can be an excellent reflection of the unique character of your practice, which also happens to help you meet your SEO goals.
Why Content Is Important
A beautiful, informative website isn’t the final step in reaching new patients; you also need your website to stay relevant and fresh. Prospective new patients will not sit around scrolling through endless Google result pages to find what they’re looking for. Because most people don’t look past the first page or two, it’s important to fall on the first or second page to increase your chances of attracting new patients.
SEO is the best way to improve your ranking. Original content is a highly important factor, but so is content length, keywords used, regularly updated information, and images. Our dental marketing experts as Patient Prospectors can teach you the key strategies to improve your SEO ranking–or we can just do it for you! Give us a call to discuss your situation, and we’ll find a solution that helps you meet your long-term marketing goals.