Email Marketing for Dentists
Affordable and Measurable Marketing Results
Email marketing is an affordable and highly effective way to provide your potential and current patients with valuable information they may not normally seek out on their own. It gives you, the dentist, more control over the conversation you would like to have with your prospect. You can send industry news, health tips, and even promotions. It’s a gentle way to communicate with your patients and help guide them right into your office.
The sheer volume of emails people get these days can be overwhelming. We all get them, and most of the time they go unread. Patient Prospectors follows every email marketing best practice, so it’s important to remember that any patients on your list will be willing subscribers. They want the information you have to give, and we’ll make sure that information keeps them coming back for more!
Patient Prospectors takes extra care to make sure your emails are concise and relevant to the patient who will be reading them. We use calls to action, making it easy for the reader to click through to your site. Remember, if you want to read it, chances are so will your patients.
Benefits of Email Marketing For Your Dental Practice
- Gives you complete control over messaging
- Very cost effective – Low Cost / High Return on Investment
- Keep patients up to date on new products, techniques and promotions
- Targeted email campaigns means you can get very specific in your messaging
- Create long lasting patient relations.
- Educating your patient on industry trends and news
- Increase the traffic going to your website
- Increased traffic means more patients for your practice
- Staying top of mind as the expert in your field
How Do We Get The Best Results?
We create custom email campaigns designed to have your reader take action.
The most effective email campaigns are segmented so that each patient is receiving relevant content to what they are interested in. If it is relevant to that reader, they are more likely to take the desired action.
Email marketing can be segmented based on what the reader has shown interest in. If a patient clicks on “dental implants”, this tells us what is on her mind. You can then customize future email campaigns to that segment.
Specific calls to action, high quality images, and well written content ensures you have the best chance to engage your reader.
With strong call-to-action buttons, patients will be more compelled to click through to the website giving you another opportunity to make the connection with a new patient. Think of it a bit like courting someone…it can take more than one step. Email marketing provides a slower process for a prospect to get familiar with your dental practice.
Patient Prospectors knows you need to see results and we agree wholeheartedly.
Measuring the success of any marketing initiative can be a challenge, but with email marketing, it’s easy to see how successful your campaign is.
Email analytics will track various elements of your email campaign.
- Open rates
- Contact Information
- Sent emails
- Click rates
- Unsubscribe rates
- Marked as Spam rates
With analytics you can track users who open emails and click to convert. Having this kind of data at your disposal can really help your email marketing go to the next level.
Having a strong email marketing campaign will round out any good online marketing strategy. Patient Prospectors will create and execute a plan that will deliver the results you want!
Let us create a customized email campaign for your dental practice – contact us today for more information.