Why You Should Run Our Local Visibility Report
While there are many factors which go into your online dental marketing plan, one of the most important which will help your prospective new patients find a dentist is to ensure that your dentist office is listed on all of the major local online directory listings. This ensures that your dental office is visible and your prospects can find you much more easily.
Equally important is to ensure that your name, address, and phone number (also call NAP) is consistent on each of these major online directories. Google, Bing, and Yahoo rank your website higher on their search engines when your NAP is consistent as it helps them establish trust regarding the location and existence of your dental office. An example of an inconsistent NAP would be where some online directories have your name as “ABC Family Dentistry” and others may have “ABC Family Dental” or “ABC Dentistry”. It doesn’t stop there though, the more common issues is actually the address. An example of an inconsistent NAP would be where the address is showing as “123 North Main Street” on some of the online directories but “123 N Main St” on others. Not having a consistent name, address, and phone number across all of the major online directories confuses Google, Bing, and Yahoo and may cause them to rank your website much lower than your competitors.
We’ve included our FREE Local Visibility Report below which will quickly show you how well your dental office is represented on the major online directories. We invite you to run this report and see what may be preventing your business from getting more new patients.