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Why PPC Should Be a Part of Your Dental Marketing Plan

Pay Per Click Advertising For Dental Offices


Want To See a Positive ROI For Your Advertising Dollars?


Pay-Per-Click or PPC advertising is a great tool to use in your dental marketing strategy. It produces real results that you can measure very quickly and easily. We take the time to understand your goals for your dental practice and create a campaign that is designed to turn your site visitors into patients.


Having a Google AdWords Certified staff, we know exactly what it takes to run a robust and successful pay-per-click campaign. We stay on top of your campaign to ensure it is optimized and performing at its best at all times. We’ll create custom ad copy to attract and ideal set of patients, eagerly searching for a dental practice in your area.  It’s all about sending the right traffic to your website. The more relevant the traffic, the more patients you will have as a result.


Search Engine Marketing


Search Engine Marketing (SEM) is used to describe ads that are placed on the search engine results page. Google AdWords and Bing Ad Network are the best-known providers for paid ads. As a dentist, you will see the most effective results when you pair your PPC campaign with a Search Engine Optimization strategy that aims to convert visitors into patients. We will carefully develop campaigns using intensive keyword research to make sure we are getting the right kind of traffic to your website.



For Immediate Results


Pay-Per-Click is great way to immediately get some new patients.  You can put together a campaign and start bidding for the keywords we know will send you the kind of patients you are after. It will get things moving for you very quickly. Sounds great right?


There are some challenges to that though.


You can really drain an advertising budget quickly if you aren’t skilled and experienced at Pay-Per-Click advertising. A good campaign should have an expert at the helm, which is where Patient Prospectors comes in!




Factors That Go Into a Strong PPC Campaign


  • Quality Score
  • Strong Ad Copy
  • Keyword Selection
  • Negative Keyword Selection
  • Time Your Ads Are Run
  • Geographic Targeting
  • Segmenting of Your Audience


Running a successful Pay-Per-Click campaign means you need to understand how all of these moving parts work, we are experts at that!


Benefits of a PPC Campaign


  • Quick Set Up
  • Pay Only When Your Prospective Patient Clicks on Your Ad
  • Tailor Your Ad Copy
  • Geo-target your ads
  • Full Control Over Your Budget
  • Make Data Driven Decisions Immediately
  • Ability To Turn On or Off Your Advertising Campaign



For long-term online success, SEO will always be a major part of your online dental marketing, but PPC is a strong complement to that program since it allows you to see results much quicker.


When To Use PPC


  • At the launch of a brand new site
  • Certain busy seasons
  • As a complement to your SEO and online marketing strategy
  • To promote time sensitive promotions
  • If you want to dominate search results for your keyword category


Pay Per Click is an invaluable tool to add to any online marketing strategy.

Using a team like ours means you have professional eyes on your campaign all the time. This means you won’t need to worry about budgets going over or getting irrelevant traffic. You will simply have the strongest campaign possible delivering the best traffic to your website!



Call us today to get started!