How to Choose a Dental Marketing Company
Partnering with a dental marketing company can help take your dental practice to the next level. Whether you are just starting out, or have noticed a lull in new patients, implementing the right dental marketing strategy is key to reaching high-quality prospects and developing them into loyal patients.
If you aren’t following a strategic dental marketing plan, you can guarantee that your competition is. In fact, a decline in your clientele may very well be due to the fact that your local competitor has partnered with a dental marketing company.
In today’s day and age, it seems like everywhere you turn someone is branding themselves as the next best dental marketing company. So how do you know which one is the right one? Below are some questions to ask yourself to help you in choosing the right dental marketing company:
Are They Familiar with the Dental Industry?
When choosing a marketing company, it’s important to select one that specializes in the dental industry, not just marketing in general. A one-size-fits-all marketing strategy won’t help you grow your business. Be wary of anyone that takes this approach.
This will ensure they are familiar with the inner workings of the dental industry and its marketing challenges. The right dental marketing company will create a specific strategy for your practice’s location and unique needs.
Do They Use the Latest Marketing Techniques?
Because the online dental marketing industry is continually changing, it’s important to stay relevant and up-to-date on the latest SEO (search engine optimization) marketing strategies. Ask for a list of current tools and techniques they use to build their marketing strategies. The top dental marketing companies will include a wide range of skill sets, such as copywriting, dental website design, social media, click and conversion rates, website ranking factors, and much more.
What Are Other Saying About Them?
Research, research, research! Much like potential patients read reviews about you and what your dental practice can offer them, research what others are saying about the dental marketing company you are courting. In your first meeting, ask for their portfolio so you can better understand the type of success they can deliver. This includes reviewing dental practices they have worked for in the past, as well as who they are currently working with.
Read their online reviews and research the company through search engines and social media. Knowing this information will immediately reveal whether they can actually deliver on the promises being made.
How Do They Measure Success?
Promising an increase in website traffic is good, but if the potential dental marketing company will not reveal how they will convert those clicks into new patients – you will not receive a return on your investment. With the right dental marketing company, you should see an increase in traffic online, in addition to an increase in traffic through your door. This is why it’s so important to partner with a dental marketing company that creates a personalized strategy unique to your practice’s challenges.
What Does the Partnership Entail?
Read through the contract carefully to understand what your partnership will entail, and how often you will receive updates on how the strategy is working. A healthy dental marketing company relationship will allow you access to all reporting, how your advertising dollars are being spent, and give you the opportunity to make changes to the strategy if something isn’t working.
Follow Your Gut
At the end of the day after you’ve done all your research, if something doesn’t feel right about the relationship, don’t sign the contract. Keep looking until you are comfortable. The right dental marketing company should feel like an extension of your current team.
Interested in Learning More?
At Patient Prospectors, we are fully equipped in dental marketing industry knowledge to better serve our clientele. By partnering with us, it allows you the freedom to focus on what your passionate about – treating patients – while we work hard on bringing new ones to you.
If you are interested in learning more, call us today at 877-925-8007 or contact us online to schedule a meeting.