5 Dental Marketing Ideas to Get New Patients In Your Dental Chair
Marketing is essential for any dental practice, new or established. Unfortunately, most dentists have little experience with creating and implementing successful marketing strategies. What’s worse, a lot of dentists simply don’t like marketing because they don’t understand it’s value. Trying to come up with ways to attract new patients is overwhelming. If you are one of the many dentists who find themselves struggling to develop successful marketing strategies, you need Patient Prospectors. We use five proven dental marketing ideas to draw new patients through your practice doors and into your dental chair. Let us take the stress out of the marketing process. Call us today at 877-925-8007 to learn more about the dental marketing strategies we use to help dentists just like you grow their practices.
5 Dental Marketing Ideas that Will Attract New Patients
1. Search Engine Optimization (SEO)
Search engine optimization, or SEO, is a marketing tactic that strategically uses keywords and other information to boost your rankings in search results from popular engines like Google and Bing. At Patient Prospectors, your website design and all content therein is geared toward increasing your site’s SEO value. The higher you rank in search results, the more likely potential patients are to visit your website. The quality content they find on your website will prompt them to call your office with any questions and schedule their first appointment.
A lot of small businesses are hesitant to turn to email marketing, despite the fact that it’s an effective tool. They worry that patients will view the emails as spam and may eventually drive them away. In reality, when emails offer valuable content, patients are not only likely to read those emails, but they’re also more likely to pass them on to friends and family. In addition to improving your relationships with your existing patients, you increase your potential of reaching new patients.
3. Pay-Per-Click (PPC) Advertising
Pay-per-click (PPC) advertising is a valuable tool for any dental practice. These campaigns appear on popular search engines when potential patients enter specific keyword search terms. If you want to offer new patients a discount on teeth whitening, for example, your ad might show up if a potential patient in your area searches “teeth whitening”. You only pay for PPC ads if someone clicks on your ad, so these campaigns are often viewed as budget-friendly.
4. Facebook Advertising
Dental practices need more than just a Facebook page with general information and photos of the office. A successful practice will take advantage of Facebook’s advertising tools to create targeted campaigns. With Facebook advertising, you can set certain parameters so your ads are seen by the right potential patients. Parameters may include geographic location, age, gender, and more. If you want to perform more dental implant procedures, for example, you may want to target potential patients with a higher risk of tooth loss, such as those over 50 or those interested in contact sports.
5. Referral Marketing
If you already have a patient base that is pleased with the services you provide, include them in your marketing strategy. Businesses in the service industry rely on referral marketing for a reason: word of mouth is one of the best ways to get new patients. Patient Prospectors can help you boost the number of referrals you get from satisfied patients. We can help you implement after-care surveys and recommend referral incentives to get your patients’ friends in your dental chair.
Don’t Go It Alone
You don’t have to come up with a successful marketing strategy on your own—Patient Prospectors can do all the heavy lifting! We can develop and implement any of the above strategies and then track the results so you can see just how well these strategies are working. Contact us today at 877-925-8007 to get started!